Saturday, 28 November 2009

myisrael provides new start, a new vibe for the Crossroads Centre: the outreach and educational centre for youth at risk in Jerusalem


November 25, 2009

Captivated by the incredible work undertaken by the projects supported by myisrael, Paul and Rianna Roston, father and daughter alike, came to Israel a few months ahead of Rianna’s Bat Mitzvah, so that she could see first hand the plight of those less fortunate than herself. During a seven day visit, Paul and Rianna visited 12 of the projects supported by myisrael.One of the projects they were particularly touched by was the Crossroads Centre in Jerusalem, which is a drop in centre that provides social welfare services for English speaking youth at risk in Jerusalem. On the last day of their trip, a few hours before they were to make their way to the airport, Paul noticed a furniture shop on Hertzl Street in Tel Aviv, with a bright red, funky sofa in the window. He immediately thought of Crossroads as the sofas that were at the Centre were so old and weathered.

He called Danielle Franks, founder of myisrael, to ask if he could buy the sofa on the spot, but after consulting with Caryn Green, founder and director of Crossroads, it was agreed that they would instead donate the same amount of money, for Crossroads to choose something most suitable for them. Due to Paul's donation, which was topped up by funds from myisrael’s general fund, Crossroads was able to buy a whole new lounge set and it has totally changed the whole look and feel of the place.

Commenting, Rianna Roston, aged 12, said: “Visiting the Crossroads Centre in Jerusalem earlier this year, we saw the state of the old couches that the kids were using and had a vision – brand new bright red couches that would breathe a breath of fresh air into the place; Seeing the pictures of the teenagers sitting on the new sofas is so rewarding for me and my dad and hearing from Caryn Green about how they have made such a difference to the place is fantastic.”

Caryn Green, the Director of Crossroads said: “Crossroads offers hope to teenagers in trouble and the ability to show them that they can turn their lives around. It is an amazing thing to see what it means to these kids just to experience a little success.“The couches have simply breathed new life into the Centre. Everyday since receiving them, kids walk in and exclaim how amazing they are and how happy it is and how great the colour is. The couches have transformed the kids' recreation room into a cool, happening, happy place that teens feel great about-just as the Roston’s had envisioned.”

Crossroads has received funding from myisrael to run their employment centre where its teenagers are counselled through the entire job search process, from career advice and research to writing a CV, filling out application forms and preparing for an interview. The Centre also offers pre-vocational skills training, drop-in hours for hands on help, case management of street/school to job acquisition, mentoring placements, community employment opportunities, to a pilot program for paid internships. Crossroads has received funds only for set-up costs and is aiming to raise enough money to fund its first year of operation. Publication quality photographs of before and after shots of the Centre’s couches are available via Emma Kane, via the contact details shown below.
ENDS

Press Enquiries to: Emma Kane email: ek@redleafpr.com

Trustee, myisrael tel: 020 7566 6700

Website: http://www.myisraelcharity.org/

Notes to Editors:

myisrael is a UK registered charity which facilitates direct donations from the UK to a number of carefully selected grassroots charities in Israel Each project that myisrael supports operates with low administration costs on an annual budget of under £500,000 myisrael is able to source appropriate schemes not currently represented by the charity, for larger donors (10k+) who wish to donate to a project within a specific fieldmyisrael, founded by Danielle Franks, was launched in March 2008 and relies solely on privately raised funds to undertake its objectives.

Every single penny of each donation directly contributes to allocated charities and not-for-profit projects in Israel – myisrael's administrative costs are covered by separate, dedicated donationsDonors and individual fundraisers can decide exactly where to direct their contribution from the range of charities and projects that myisrael supports.

Donors and individual fundraisers can also choose to contribute to the myisrael general fund, which will be allocated quarterly by the Board of Trustees to those projects deemed most in need.

About the Crossroads Centre:The number of at-risk teenagers in Israel is increasing every year. Many of them fall through the cracks and end up on the streets, become disenfranchised, or just lose their direction. Crossroads provides that crucial helping hand that these kids need to help them find the right path.

The Crossroads Centre shows its teenagers that there are opportunities available and a place to come to receive the support and services needed, including counselling, tutoring, pre-vocational training, rehabilitative social activities, and access to a library, computers and a staff of devoted and caring social workers who manage these teens on a case by case basis.

Their goal is to provide that combination of hope, skill, and determination that becomes a turning point for these teens, helping them move towards a more fulfilling and independent future. Each year new programmes are initiated to further these goals and to help more teenagers.

Monday, 9 November 2009

London Digital PR on Work, Love and Life in a 'Virtual' Climate


Earlier this year, the world’s first ‘virtual divorce’ thrust an intriguing debate into the limelight: what is the relationship between virtual worlds and the real environment we inhabit, and can we still distinguish the two?Amy Taylor ‘divorced’ husband David Pollard after she discovered him cavorting with a prostitute in virtual reality game Second Life. The couple spent so much time playing the game, that when she found him at the computer watching his 3D character having sex, she considered his online infidelity as real as if it had taken place in the bricks and mortar world.


Sceptics view dealings in such online games as a poor substitute for ‘real life’ interactions. Yet the impact of virtual worlds cannot be underestimated. So far, over 15m people have established avatars in Second Life alone, with membership increasing by around 70,000 people a day. In June 2009, market research firm Strategy Analytics predicted global membership of virtual worlds would increase from 186 million today to 640 million by 2015 (as reported in Virtual Worlds News). That’s a staggering one hundred million people per year, creating characters for entertainment, engagement and business.

Online multiplayer gaming such as Xbox LIVE is also increasing in popularity, allowing people from across the globe to interact in real-time. We’ve even seen the first ‘virtual murder’; a Japanese piano teacher was recently arrested on suspicion of killing her ‘virtual husband’ after becoming enraged when he divorced her unexpectedly in an internet game.This explosion of growth raises some interesting questions about the nature of relationships in cyberspace - and virtual worlds are just one part of the ever-expanding, sophisticated world we inhabit online. From Match.com to mysinglefriend®, Sugardaddie.com to ratemybody.com, the digital environment plays cupid for a vast array of relationships.


To some extent, email and texts have replaced the love letter, instant messaging has become a substitute for telephone calls and social networking is now key to social contact. These days, we’re just as likely to give potential dates a poke on Facebook, Skype Chat them up or tweet sweet nothings to attract their attention.Clearly, many of us now view the internet as crucial to modern-day communication –and not just in our personal and social lives. From a professional perspective, the web – and Web 2.0 in particular – has fundamentally changed the way we do business.

Monique Lester,the Digital Media Marketing Queen of London Digital PR, says,"Web 2.0 has become an integral part of how businesses promote themselves and build a relationship with their clients. Social media marketing, SEO techniques and then a great online PR and marketing strategy have become a necessity, for both corporate and SME's."With over 40 million members, networking tool LinkedIn demonstrates the internet’s importance to how we make successful contacts. We meet people and connect on Facebook, MySpace, Twitter and the like, and we use email and instant messaging for work just as much as in our private lives.

In marketing and media terms, the explosion of online communications has come as both a blessing and a challenge. In publishing, it’s little surprise that media use via the Internet is displacing traditional forms such as printed newspapers. In the developed world, we now get an increasing amount of our news and entertainment online. Add to this the huge growth in listening to and watching online programmes, and we see just how far we’ve come.Marketers continue to spend more online than on traditional channels.

Forrester Research recently released its five year forecast, predicting that by 2014, 21% of marketing spend in the US will be on interactive tools and services. Overall advertising in traditional media will continue to decline in favour of more effective online methods – with social media, email and search highlighted for particular growth.This in itself is hardly surprising, for we live in the world of the virtual consumer. We only need consider our sphere of influence when making purchasing decisions. We research online, bank online, shop online, book holidays online. From branded emails and online customer service to consumer feedback, staff training and social media activities, brands have countless opportunities to form relationships and start a two-way dialogue in new and often unexpected ways.

For marketers who tap into the zeitgeist, the possibilities are endless – and a lot can be achieved with minimal budgets. Built around two similar sounding words, the recent ‘Compare the meerkat’ campaign used an effective and quirky viral concept to boost brand awareness, drive traffic and enable cost-effective search. A series of excellent digital executions include YouTube clips, a Facebook page and amusing Twitter feed, along with a full spoof microsite. The campaign’s success is evidence that by adopting an integrated approach driven by personality, brands can maximise the potential for engagement.For charities too, the online world has tremendous power to influence through the ability to form relationships with people on an individual basis, on a mass scale.


In essence, so-called ‘virtual interactions’ can make a real tangible difference to people’s daily lives. By using Twitter as a driving force for event organisation and providing information on Facebook pages and Vimeo’s video community, Twestival was able to provide clean water for over 17,000 people earlier this year. This is just one of many examples of social media’s power to drive change by appealing for people to join together.Monique Lester says, "Our online interactions are not a substitute for real life, but a fundamental part of it. The challenge is to embrace all the opportunities the Web brings while still maintaining our core values."Turning back to the debate, it’s clear that in developed and developing countries, the online world has penetrated every part of our existence.


From Facebook to LinkedIn, email to ICQ, all are controlled by real people, with real feelings, instincts and motives. Our lives and relationships are a complex series of online and offline interactions – and we can no longer see the virtual and real worlds as separate spheres operating independently. We live our lives in a post-digital age; the Internet is no longer an alien concept to be dabbled with on occasion, but something that pervades our entire lives.
Contact:


Amelia Bate

Monique Lester
+44 (0) 7958 411653

Saturday, 24 October 2009

myisrael charity to trek in Israel 2010

October 24, 2009 -- myisrael charity, a UK based charity, rasing money for grass roots projects in Israel, is organising a trek for those who like a bit of adventure and want to fundraise for a great cause. Anyone who has ever taken part in a fundraising trek to Israel knows what a wonderful experience it is.

Danni Franks the founder of myisrael says ,"It's a chance to take a break from your busy life, to connect with nature, to challenge yourself physically and mentally and to live without your home comforts for a while. It's also a chance to do something amazing for charity and to make a real difference to other people's lives."


The next myisrael trek will take place from 28th Feb - 7th March 2010 in the Eilat Hills. We will be trekking in the desert through some stunning landscape and sleeping at night under the stars (or in a tent if you prefer!).


It's going to be a real adventure that ends up at the Dan Panorama hotel in Eilat for a final weekend of rest and relaxation. Each participant can choose the specific project that they would like to raise money for or can opt to raise money for the myisrael general fund. Take a look at a full list of our projects by clicking here.


Anyone aged 25-65 and in good health can join the trek and with sufficient training will be able to enjoy the route, which is challenging in places. The cost of registration is £350 and each participant must book his/her own flights. Each participant must raise a minimum of £1800 in sponsorship.


This includes around £300 that covers the remaining costs of the trip itself. We would encourage you whenever possible to cover this extra amount yourself so that all the money you raise can go straight to the project that you choose to support. We raised more than £60,000 on the last myisrael trek in the Golan. You can get a feel for what this experience was like by watching the short highlights video on youtube.


You can download the full trek programme by visiting
http://www.myisraelcharity.org/israel-trek.php?section=introduction.


If you would like to register for the trek, just download the registration form and send it back with your registration fee of £350 to myisrael, 2nd floor, 85 Frampton St, London NW8 8NQ.

The Cut Documentary gives Women a voice against FGM - Female Genital Mutilation


October 24, 2009 -- The Cut Documentary is a factual and informative short film, describing the effect on women's lives of FGM or female genital mutilation.


Film maker and writer Linda May Kallestein, made The Cut Documentary to spread worldwide awareness of the issues around this practice. Female genital mutilation is a huge problem that affects 120 - 140 million women all over the world. That is about the same amount of all the female population in the USA today. An additional 2 to 3 million girls from the age of newborn to 15 years old, are added to their ranks every single year. This means about at least 6000 girls today alone. Who feel their genitals being sliced off. By a razor blade. A knife. A piece of broken glass.



It happens in many African countries, some Middle Eastern and also some Asian. Traditionally, that is. Due to migration, it is also taking place in virtually every country that has immigrants from these countries. It might be happening closer than you think.



Kallestein says, "The topic is not pretty. We are talking about immediate suffering and death, and long term suffering and death. Despite the disgust we feel at the very thought of it, we should not look away. Young girls, who are unable to defend theirselves, are the vicitims. They suffer in silence. We can help by giving them a voice."



"The Cut" gives these girls a voice. Help spread it to make this voice heard all over the planet. Support the victims even more by demanding that female genital mutilation must stop. Unlike many other problems our world suffers from, where there is a lack of resources and much needs to be done, here the answer lays in the simple solution of not doing something anymore. It simply needs to stop.



You can be their voice. You can say, "Just Stop It"



Download the film for free at http://www.thecutdocumentary.org/



Donations are welcomed and will go towards the production of a follow up film on the situation in Western countries and to grass root groups working directly to eradicate female genital mutilation.



For more information visit http://www.lindamaykallestein.com/

International Conference on Genocide Prevention Israel - From Local Commemoration to Global Integration


October 24, 2009 -- Hosted by the Harold Hartog School of Government and Policy, the International Conference on Genocide Prevention Israel - From Local Commemoration to Global Integration, is taking place at Tel Aviv University from 17-18 November 2009.


The major aim of the conference is to connect local Israeli efforts and issues of concern to the global research and initiatives current in the prevention of genocide. The two-day conference will include keynote speakers and panel discussions with academics and genocide experts from around the world as well as activism workshops on how one can make a difference. Holocaust survivors will form a support network with Darfuri survivors Films, exhibitions, music and artistic performances will accompany the conference .


Key international speakers include Dr James Smith, CEO of the Aegis Trust England, Dr Hedi Fried, Swedish Peace Prize winner and Holocaust survivor, and Michael Pertnoy, A young American filmmaker who will be presenting his work at the cinemateque on the evening of the 17th of November. Bruno Stevens A renowned Belgian photographer will exhibit his work of photographs from Darfur. Local speakers include Professor Yehuda Bauer and Itai Anghel, both active in countering genocide in our time.

James Smith , Director of the Aegis Trust for genocide prevention is responsible for both the UK Holocaust Centre and the Kigali Memorial Centre, which has become the national focus for remembrance and education about the genocide in Rwanda. "Being able to bring people closer together who have suffered genocide is highly significant," says Smith, "Sometimes, the further away events are, the less importance we attach to them. However, being able to talk to someone live in Rwanda [and Darfur] and ask them about the experience they went through in the genocide reinforces that mass murder of groups of people can happen anywhere, to anyone, and we all need to play a role in ensuring it never happens again."


As a campaigner for Darfur in the UK, Dr Smith contrasted England's lack of assistance for Darfuri refugees today to its better though limited response to Jewish refugees after Kristallnacht, "If in November 1938, after Kristallnacht, there had been a much greater response on British and American Streets to this, it might have influenced how the Nazis proceeded. We did respond in a way - 10,000 children were given refuge in the UK. Where are the 10,000 Darfuris in the UK?


The conference also launches an initiative to introduce genocide into the educational curriculum in Israel. Currently Holocaust is being taught without any universal message. An education committee has put together a policy paper that will be presented to Education Ministry officials.
For more information on the conference, contact Courage to Care, info@couragetocare.org.il.

Thursday, 1 October 2009

October Promotion from Say It With Silver

1 October 2009

London Digital PR









This new silver jewellery range at http://www.silverjewellerygifts.com/ is just gorgeous! If you order this month and quote 'octpromo' you will get 20% off your WHOLE order! Great gift ideas. Affordable luxury! Can be delievered anywhere and are they are all beautifully packaged. Check it out now! Go on....treat yourself!

Wednesday, 30 September 2009

Models wanted for art project - Need to be comfortable with nudity

Models wanted for art project.

All shapes, sizes and colours required, male and female.

Need to be comfortable with nudity and able to commit to a full day photo shoot, which will take place over the course of the next year.

Interviews will take place in November in London and Tel Aviv.

Please email us at nsp2010@gmail.com with a clothed full body photograph and a head & shoulders.

Closing date for applications 15 October 2009.

Project sponsored by London Digital PR

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